Friday 26 October 2012

Diwali , Box-office and Patakas ...

Diwali , an excuse to buy a new car , a reason to talk to all the relatives , a opportunity to interact with the neighborhood hottie ,  a moment to sit back and enjoy forgetting about work problems , a day revoking the religious part of us ....

It all started with the coming back ceremony held to greet Ram , Laxman and Sita by the Ayodha people ..
( If your not from India or a little weak in the traditional stories , Don't frown about the names i just took ) ...




Long story short , Ram was sent to forests by his father , King Dashrath compelled by a queen of his *jealousy issues , u see* , the duration for the punishment was 14 years ..

In the climax , Ravan , a Lankan King , skillful but evil , Kidnaps Ram's wife Sita ..
Then just like the Bollywood movies of yesteryears
Ram , his brother and some friends set out on a death mission to bring back his strangled wife from Sri-Lanka ....

With some ups and downs , finally Ram emerges victorious , killing Ravan and fellow evil party ... So this festival is also in spirit of  the victory of Good ... (Dusshera)
... and a gentle reminder to stay from others wife ;)

After killing Ravan , all the team heads back to their hometown Ayodhya , Where people are eagerly waiting for their noble king to be Ram ... They painted the whole town red , decorated it with lights , burned a few crackers and distributed sweets , So the people still do all that , and this is what we call Celebrating Diwali ..
                        * Moral Police : My apologies for describing in such a casual manner *

This coming back of Ram eventually become a Business asset to many Multinational companies and a jackpot time for directors to release their product ....

                         Thanks to marketers for exploiting Diwali , So no one can forget it is coming ...



The advertisement department becomes hyperactive during this time of the year ..
 Newspapers , TV channels , Magazines , Hoardings and Internet all are flooded with  "Diwali Sale"  ...

The other department that capitalize on this festive season is the Bollywood Industry ...
Khans , Kapoors or now a days Devgans are aiming Diwali to make their project a blockbuster ..

The popular belief is that in this weekend people plan for family outings , and big budget movies give an ideal platform for an Indian family to reunite , the popular names of Shahrukh Khan , Salman Khan , Aamir Khan helps to sell the movie , irrespective of the content ...

But , the gamble sometimes backfires ...
people can be busy celebrating Diwali the traditional way , having get together in home itself ..
There is a list of films that proved to be a disaster debacle on Diwali ..
Usually one film kills the other .. The past has witnessed only one of the many releases collects gold ..

Shahrukh Khan has a long history with Diwali , each year there is a SRK starer ready to rock the audience ,
The first clash of SRK was with David Dhawan when his Kuch Kuch Hota hai competed heads on to bade Miyan Chote Miyan , The latter being a Amitabh and Govinda starer managed some pride but clearly the love triangle of debutant Karan Johar became an all time hit ...


     In 2000 , Mohabbatein fared against Mission Kashmir , once again SRK delivered a hit on Diwali ...
                                                         Then he kept rolling ,,,
                  2004 Veer Zaara was a blockbuster smashing hopes of all the the fellow releases ...
                                            Don defeated Jaan-e-Man in 2006 ..
                                         Om Shanti Om in 2007 crushed Sawaria ...
                      and most recently Ra.One , ran past Damadam and Tell me Oh Khuda !!



This year also , SRK is ready with his "Jab Tak Hai Jaan" against "Son of Sardar" with the overnight successful actor Ajay Devgan...

Well ,everyone has heard of "Cheap Publicity Stunt" but JTHJ got one heck of  "Costly Publicity" by the demise of the romantic legend Yash Chopra .
 The movie is predicted to be a big hit , 150 Crore would be an easy figure ...
Son of Sardar is also ready to pack a punch ...

The question is , Will the history repeat itself or the purple patch of Ajay Devgan would continue ?

                *I got off track here , Well forget tracks ... I write with wavered thoughts* ...

       Diwali has always been special for Bollywood , every iconic film has a Diwali sequence to it ..



                               For a country like India , the celebrations cannot get enough ....


The festival of Joy , light and happiness may bless the country , and keep terrorism poverty and corruption away , with this hope I wish you and your family a very Happy Diwali ....

A few suggestions ....

        Instead of giving sweets to your overweight relatives , share some with the under-privileged kids ..

          Don't burn crackers with the intention to scare someone , it may cross the limits , be safe ...

                       Don't use this holy festival as an excuse for drinking or gambling ...

Diwali_Greeting_Celebration


Happy Diwali ...

Diyas_Beautiful_Diwali_Greeting


3 comments:

  1. Good research work done and nicely written.On Diwali everyone wants to earn from this occasion.Festivals guarantees the success of movies in India.Its like a gift hampers for diwali for actors.

    ReplyDelete

How Was It ?

Animated Social Gadget - Blogger And Wordpress Tips Twitter Bird Gadget